Essays & Papers


Impact of Social Influence and Users

Measuring the coolness of interactive product - the COOL questionnaire

Social Marketing and the Meaning of Cool

The Coolness of Capitalism Today

What does it mean to be cool

Why Coolness Should Matter to Marketing

“Senior coolness” - Living well as an attitude in later life

A Critical Reframing of Subcultural Cool and Consumption

Cool Brands A Discursive Identity Approach

Coolness - An Empirical Investigation