Impact of Social Influence and Users
Measuring the coolness of interactive product - the COOL questionnaire
Social Marketing and the Meaning of Cool
The Coolness of Capitalism Today
Why Coolness Should Matter to Marketing
“Senior coolness” - Living well as an attitude in later life
A Critical Reframing of Subcultural Cool and Consumption
Cool Brands A Discursive Identity Approach
Coolness - An Empirical Investigation