Where Consumers Diverge from Others - Identity Signaling and Product Domains
Brand Coolness - Caleb Warren, Rajeev Batra, Sandra Maria Correia Loureiro, and Richard P. Bagozzi
Brand Coolness (Supplemental Material) Caleb Warren
Brand personality appeal - conceptualization and empirical validation
Conflict and Compromise - Drama in Marketplace Evolution
Culture and Consumption - A Theoretical Account
Designing the Solution -The Impact of Constraints on Consumers' Creativity
Dimensions of Brand Personality - Aaker
Does Choice Mean Freedom and Well-Being
Does It Pay to Be Real - Understanding Authenticity in TV Advertising
Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context
Sequential Choice in Group Settings - Taking the Road Less Traveled and Less Enjoyed
The Red Sneakers Effect - Inferring Status and Competence from Signals of Nonconformity
What Makes Things Cool How Autonomy Influences Perceived Coolness
WhatMakesThingsCool-JCR-WarrenandCampbell2014