Consumer Tribes By Bernard Cova, Robert Kozinets, Avi Shankar
Coolness as a trait and its relations to the Big Five, self-esteem, social
GOOD-Contemporary Coolness for Brand & Social Marketing
Should_cool_be_a_design_goal-Proceedings-Human Computer Interaction Conference
A global culture of cool Generation Y and their perception of coolness
Book - EMOTIONAL BRANDING How Successful Brands Gain the Irrational Edge
Brands - Meaning and value in media culture